If you’re in the Louisville, Lexington, Bowling Green or Paducah television markets, keep your eyes out for a television spot that’s currently running. Produced by the North American Mission Board, the Kentucky Baptist Convention is running the ad as part of the ongoing God’s Plan for Sharing evangelistic emphasis.
The 30-second spot directs viewers to visit the Find It Here website or to call a special toll-free line: 1-888-537-8720. The website features stories of people who have found hope, purpose, peace and life through a relationship with Jesus Christ.
Kentucky Baptists are spending approximately $70,000 on the campaign in Kentucky, using funds provided by NAMB and by churches through the Eliza Broadus Offering for State Missions promoted by Kentucky Woman’s Missionary Union.
In addition to the TV campaign, KBC has also placed Spanish-language billboards in key locations around the state and is using social media advertising to promote Find it Here.
The media campaign is providing support for churches and groups of churches planning special outreach events this spring.
The campaign was put together by the Van Winkle and Associates advertising firm of Atlanta which also handled Southern Baptists’ national Find it Here campaign in 2010.
The campaign is designed to reach 85 percent of the adult population in the target areas with the message three and a half times on average during the period. The number of times any individual sees the spot will vary based on his or her specific location and listening habits.
The TV spot features individuals sharing how they found Christ during significant life events.
At the site, which is available in English and Spanish, visitors can read more about the Christian faith, use a search feature to find a Southern Baptist church near to them, and download a free e-book.
More information about the Find it Here evangelism initiative can be found at www.kybaptist.org/findithere.
